Have you thought about writing a blog, but can’t decide if it is worth the time? Today I️ am sharing a few reasons why an art blog can be a great tool to grow your business.
An art blog is a great way to, one, hold yourself accountable to deadlines and to, two, build up an audience interested in your content and therefore also interested you as an artist. Most artwork sells to people who connect with the story behind the piece. A blog is a great way to share this story. These audience members are likely to be your biggest fans, share your work and become repeat customers.
A great way to boost your site is through SEO or Search Engine Optimization. Basically, SEO effects how highly you rank on google. It is based on numerous factors, but two of the largest factors are keywords and relevancy. Blogging is a great way to pack your website with keywords without even trying and it’s a great way to boost how relevant your page is to those who are googling topics related to art.
Builds Your Audience and Forms Relationship
As mentioned above, a blog can be a great way to build and foster your collector audience. To take a person from an Instagram follower to a collector, you need to connect with them. Writing about yourself and your work is one of the easiest ways to form this connection.
Calls to Action Lead to More Sales
Whenever you put out a piece of content, that includes pieces of writing, you should use call to actions to encourage your readers to take the next step. In a blog this can look like “now that you read about my inspiration, click here to check out the final collection” or “click here to learn more about…” This tells people what to do next and encourages sales.
Builds Your Brand and Gives Insight into Who You Are
Finally, writing in your own voice is one of the best ways to build your brand. We focus so much on social media, but longer format writing like blogs and emails are an even better way to build your brand and show your audience who you are in your own words.
Interested in starting a blog, but don’t know where to start…join our membership page for as little as $10 a month. We share weekly videos on how to start a blog, social media, marketing, financials and more! I️f you like my blog and Instagram, then I️ GUARANTEE it is just what you need.