The 5 Truths of Marketing

Marketing is simply explaining how great your products are and why your client's need them, but it isn't really that simple is it? Today I️ want to share my top 5 tips or "truths" as I️ like to call them that apply to marketing. 

1. The best marketing doesn't feel like marketing. You don't have to throw your product at your customer. Connect with them and hopefully that will turn into them connecting with your product. This will feel more natural and will be better received. Instagram and other social platforms are a great place to begin to create these connections. 

2. Marketing is all about capitalizing on how humans think. Step into your client's brain. What causes them to purchase or feel like they have to have something.

a. You can create a sense of urgency by hosting a sale with a deadline, offering a limited number of commission, or only having a few pieces of a certain style available.

b. Customers want what they can't have. Create a sense of scarcity by letting customers know when you only have a few paintings left or a few spots left in your art class. It is important to create authentic scarcity.

3. Testimonials and word of mouth recommendations are still one of the best marketing tools. Encourage your customers to share their experience working with you on a commission, share photos of pieces in their homes, or let their friends know about events you are hosting. I️ also love to create a "good work" folder on my phone and computer. In here, I️ include screenshots of different comments, emails, etc. that clients have shared with me. I️ then reference these later when looking for testimonials. 

*Always ask for permission before publishing anyone's name

4. Social proof builds credibility. Engagement on social media, working with other brands, and having real people vouch for you can all strongly impact your success as an artist.

5. Use calls to action in all of your marketing. What use is marketing if you don't encourage people to go do something with what they learned. Include calls to action in everything you do. This could look like "purchase here", "comment below", "check out my blog", "subscribe", and more! Be sure to only use one per post to make it as clear as possible.

I️ hope these tips help you to get started on your marketing journey or help you to take your efforts to the next level. For more information, sign up for a 1:1 call with me (the first is always free) or join the membership today where I️ share weekly videos on topics just like these (starts at $10 a month). 

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