The Importance of Email Marketing for Artists

Grow your List, Increase your Sales 

Email Marketing is my favorite tool to market artwork to potential clients. We love the beauty and ease of Instagram, but email still holds first place as the best marketing tool for artists and small businesses overall. The key is to learn what to send, when to send it,  and to start growing that list now!
 
Below you will find my top reasons why I love email marketing even more than Instagram!

It's a Hot Lead

The main reason I love email over all other types of marketing is that it is the hottest lead. What does this mean? Anyone can follow you on Instagram. They might enjoy your aesthetic or enjoy your time-lapse videos, but for someone to subscribe to your email list, they have either already purchased work from you or have the intention to learn more or buy in the future.
 
Think about it, every email list you are subscribed to you either bought from them or intend to in the future…can you say that about every Instagram account that you follow?

Incredible Conversion Rates

Email has the best conversion rates of any platform. According to a recent study, businesses can expect to gain $44 for every $1 spent on email marketing! That is incredible! Everyone with a social media account most likely has an email address, so use your social account to connect with your fans and ultimately drive them to join your email list.

No Ever-Changing Algorithm

 Who else gets frustrated with the Instagram algorithm? Instagram is always changing, but you are in charge of building your email account. You decide what to do with it.

Instagram can change at any time. You can get blocked, not receive many views, or lose followers. Email is not going anywhere and you control the narrative and who reads it.

Easy To Grow

Your email list can be easy to grow. (I will write a lengthier blog post on tips to actually grow your subscriber list in a few weeks.) Some quick tips include having anyone that buys from you automatically added to your list, ask for emails on Instagram stories, and offer discounts to people who sign up!

People that love your art will want to join to learn more! The most important tip is to start now!

 Easy To Use

 Many email providers have templates set up that you can save with your logos, fonts and colors. Each time you want to send a newsletter you can just drag and drop images and text to create seamlessly beautiful newsletters.

 Automating emails is also a great tool to save time and increase passive income. For example, anyone who subscribes to our list through our website automatically is sent a 10% discount code. This incentivizes people to subscribe and happens without me having to do any work!

 You can create automations for anything. You can send a thank you when someone buys a piece or a gift card if they buy more than one painting. The options are endless and it all can be set up to happen automatically.

Segmentation

You can create separate lists to reach different groups of people at different times and often the email provider will do this for you. For example, I have a list of people who have purchased more than 2 times from me. I can send them a 10% discount code as a thank you for being a repeat customer. This encourages them to come back and is a nice gesture.

 These different segments can help you target your marketing to exactly who you want to.

 Want to learn more? Read our blog post What to Include in a Newsletter for Artists and Creatives or How to Grow Your Email List.

Sign up for our e-course, Email Marketing For Artists or sign up for a one-on-one coaching session today! 

Subscribe here.

Sign up for coaching here.

3 comments

After being in relationship with Wilson for seven years,he broke up with me, I did everything possible to bring him back but all was in vain, I wanted him back so much because of the love I have for him, I begged him with everything, I made promises but he refused. I explained my problem to someone online and she suggested that I should contact a spell caster that could help me cast a spell to bring him back but I am the type that don’t believed in spell, I had no choice than to try it, I meant a spell caster called Dr Zuma zuk and I email him, and he told me there was no problem that everything will be okay before three days, that my ex will return to me before three days, he cast the spell and surprisingly in the second day, it was around 4pm. My ex called me, I was so surprised, I answered the call and all he said was that he was so sorry for everything that happened, that he wanted me to return to him, that he loves me so much. I was so happy and went to him, that was how we started living together happily again. Since then, I have made promise that anybody I know that have a relationship problem, I would be of help to such person by referring him or her to the only real and powerful spell caster who helped me with my own problem and who is different from all the fake ones out there. Anybody could need the help of the spell caster, his email: spiritualherbalisthealing@gmail.com or WhatsApp him +15068001647 blog: spiritualherbal.blogspot.com you can email him if you need his assistance in your relationship or anything. CONTACT HIM NOW FOR SOLUTION TO ALL YOUR PROBLEMS

Jessica Smith June 21, 2021

Get Your Ex Lover Back No Matter Why He Left You”
I just got my ex husband back through the help of Dr Jumba love spell Experts.
My husband left me for another woman, This was just 3 years of our marriage. The most painful thing is that I was pregnant with our second baby. I wanted him back. I did everything within my reach to bring him back but all was in vain, I wanted him back so badly because of the love I had for him, I begged him with everything, I made promises but he refused. I explained my problem to my friend and she suggested that I should rather contact a spell caster that could help me cast a spell to bring him back. I had no choice but to try it. I messaged the spell caster called dr Jumba, and he assured me there was no problem and that everything will be okay before 11 hours. He cast the spell and surprisingly 11 hours later my husband called me. I was so surprised, I answered the call and all he said was that he was so sorry for everything that had happened. He wanted me to return to him. He also said he loved me so much. I was so happy and went to him. That was how we started living together happily again.thanks to dr Jumba . If you are here and your Lover is turning you down, or your husband moved to another woman, do not cry anymore, contact Dr.Jumba for help now..Here his contact,
WhatsApp him: +19085174108
Email him at: wiccalovespelltools@gmail.com
His website: https://drjumbaspellhome.wordpress.com

Prissy Zamora June 09, 2021

REAL POWERFUL AND EFFECTIVE LOVE SPELL CASTER ONLINE
I just want to share my experience with the entire world on how I got my husband back and saved my marriage… I was married for 5 years with 2 kids and I have been living happily with my family until things started getting ugly with me and my husband that leads us to fights and arguments almost every time… it got worse at a point that my husband filed for divorce… I tried my best to make him change his mind & stay with me cause I loved him with all my heart and didn’t want to lose my husband but everything just didn’t work out… He moved out of the house and still went ahead to file for divorce… I pleaded and tried everything but still nothing worked. The breakthrough came when someone introduced me to this wonderful, great spell caster called Dr Jumba, Who eventually helped me out… I have never been a fan of things like this but just decided to try it because I was desperate and left with no choice… He did the spell for me and things really worked out as he promised and my husband had a change of mind and came back home to stay with me and the kids. And promise never to hurt me again. We are living happily as it was with the help of Dr Jumba. If you are in need of help you can contact Dr Jumba via email wiccalovespelltools@gmail.com. You can also contact him through WhatsApp +1 908 517 4108 .

website : https://drjumbaspellhome.wordpress.com

Barbra Walter May 19, 2021

Leave a comment