Business Coach for Artists: 1:1 Support to Grow Your Art Career With Confidence
Being an artist is one of the most rewarding careers in the world — but it can also be one of the most overwhelming. As the art world shifts online and social media becomes essential, artists are now expected to manage marketing, networking, website development, sales, and financials on top of their creative practice.
As a result, many artists feel stretched thin, unsure where to begin, and struggle to balance business tasks with actual studio time.
That’s where a business coach for artists comes in.
For years, I’ve helped artists gain clarity, build sustainable systems, and grow their creative businesses with intention. With experience as an artist myself, as the owner of an online and physical gallery, and as an international business coach for artists, I understand the art industry from every angle — and I use that knowledge to help you build a business that supports your creativity, not competes with it.
What Does a Business Coach for Artists Do?
A business coach for artists helps you identify what's holding you back, strengthen the foundations of your creative business, and build a strategic plan so you can grow your income, visibility, and opportunities... without burning out.
Unlike generic business coaching, art business coaching is tailored specifically to the art world, including:
• What buyers, collectors, and galleries look for
• How to market and price your art confidently
• How to build recurring revenue through launches, licensing, commissions, and products
• How to create systems so you spend more time in the studio
This isn’t a one-size-fits-all course. It’s personalized guidance built around your goals, your timeline, and your creative style.
Together, we will identify your bottlenecks, refine your systems, strengthen your marketing, and create a clear roadmap so you can focus on what you love: making art.
My Approach to Art Business Coaching
My mission is simple:
To meet you exactly where you are in your art business and map out a plan to take you where you want to go.
I combine my experience as:
• A working artist
• A gallery owner
• A business strategist
• An international business coach for artists
…to help you build a business that is structured, profitable, and aligned with your creative vision.
Whether you're preparing for a launch, wanting to improve your sales, refining your website, or trying to scale your art practice, we work together to create achievable goals and a plan that actually fits your life.
Inside Our Coaching Topics
Our coaching covers everything you need to run a confident and profitable art business. A glimpse into what we could work on:
MARKETING
• Finding your ideal customer
• Website improvement
• Instagram and social media strategy
• Pinterest tactics
• Newsletter growth
• Blogging advice
• Branding guidance
• Guest expert videos
SELL MORE ART
• Working with galleries & designers
• Selling on Etsy
• Preparing for art shows
• Licensing
• Passive income streams
• Selling wholesale & working with boutiques
• Launching collections on your website
MINDSET
• Productivity
• Time management
• Burnout prevention
• Goal setting
• Creative blocks and confidence
ALL ABOUT ART
• Shipping
• Developing your style
• Originals, prints, and products
• Framing tips
FINANCIALS
• Pricing your work
• Budgeting
• Sales + discount strategy
• Holiday planning
Client Testimonials
Danielle Nester Faulk
"Hayley is such a wealth of knowledge! She’s made the mistakes, so that we don’t have to 😉 But seriously, we all go through *plenty enough trial & error along the way, so it’s tremendously helpful to have some of those kinks already figured out. This gives us as creatives a little more time to do what we do best, create!"
Danielle Nester Faulk
"Hayley is such a wealth of knowledge! She’s made the mistakes, so that we don’t have to 😉 But seriously, we all go through *plenty enough trial & error along the way, so it’s tremendously helpful to have some of those kinks already figured out. This gives us as creatives a little more time to do what we do best, create!"
Ruth
“Hayley has been wonderful to work with to take my side hustle to the next level. She helped me rethink my releases and create structure in my commission process. For every problem big or small, Hayley had a solution.”
Katey
“Working with an artist coach has been amazing. It pushed me out of my comfort zone, and Hayley has been supportive through every question and idea. I’ve grown so much in confidence and direction.”
Lisa
“I’ve worked with Hayley for a few years and I continue to be impressed with her knowledge and willingness to guide me as an artist. More importantly, I appreciate her sincerity in encouraging each individual artist. My esthetic is unique and often I’ve thought to change the subject of my work. Hayley has encouraged me to remain consistent. I’m certain I’d not have experienced the growth and confidence I have had I not remained engaged with Hayley.”
Vallie
"Hayley is knowledgeable and kind! The friendly approachable art coach of my dreams!! She is open to ideas and truly wants to help us. Put that in your happy folder!"