Selwood Farm Artist Business Intensive

Tuesday, February 16, 2027

The first Artist Business Intensive was such a smashing success that we’re doing it again.

Join Hayley Price White and Carrie Pittman Hill on February 16 for our second Artist Business Intensive, a one-day, in-person experience designed for artists who are ready to approach their work as a business.

For the women who joined us in September, February is the perfect time to check in on your progress, revisit the goals you set, and take your business to the next level. And if you’re new to the Intensive, consider this your opportunity to kick off 2027 with intention, clarity, and a plan for where you want your art career to go.

This experience is open to artists of all levels and at every stage of their careers. You do not need to have attended our September Intensive to join us this time. In fact, we’ve designed an entirely new day of content, so there will be plenty of fresh strategy and conversation for returning artists, too.

The day is intentionally structured in two parts: a morning Artist Business Salon, featuring educational talks, honest conversation, and Q&A with a larger group, followed by a more focused afternoon Strategy Mastermind for a small cohort of artists seeking deeper, personalized guidance.

Whether you’re refining your pricing, building your audience, creating a stronger marketing strategy, or figuring out how to turn visibility into consistent sales, this is a day to step out of the studio, work on your business, and surround yourself with other artists who are taking their careers seriously.

Come to check in. Come to start fresh. Come to get unstuck.

Come ready to make 2027 your most intentional year yet.

Location: Selwood Farm (Alpine, AL)
exact address will be sent after enrollment

Hosted by Hayley Price White + Carrie Pittman Hill

About

EVent schedule

Morning Session:Artist Business Salon

The morning Artist Business Salon is an open, engaging space for learning, conversation, and connection, focused on one central question: How do you get more of your art in front of the right people and turn that attention into sales?

Through a mix of educational talks, candid conversation, and audience Q&A, Hayley and Carrie will explore the different ways artists can gain traction with their audience and create more opportunities to sell their work. We’ll dig into everything from galleries and designers to Instagram growth, email, your website, and other ways to build an audience that is genuinely interested in buying your art.

Along the way, Hayley and Carrie will share honest lessons from their own experiences building careers and businesses in the art world, giving you both practical strategies to try and a chance to ask questions specific to your own business.

TENTATIVE SCHEDULE

9:00 AM — Welcome Coffee & Conversation

9:30 AM — Building a Business That Actually Makes Money

10:15 AM — Growing an Audience That Buys Your Art

11:00 AM — Artist Breakout Groups

11:45 AM — Morning Session Wrap-Up

Full Day: Artist Strategy Mastermind

The afternoon Artist Strategy Mastermind takes the ideas and strategies from the morning and brings them down to the individual level.

This is a smaller, highly interactive experience designed to help you get specific about your business, your numbers, your ideal customer, and what it will take to make more money from your art in 2027. Each artist will have the opportunity to share where they are now, what’s working, what isn’t, and where they want to go, with personalized feedback and guidance throughout the afternoon.

Together, we’ll look at your current revenue, pricing, sales channels, audience, and goals, then identify the opportunities most likely to move your business forward. Through guided discussion, breakout conversations, and hot seat coaching, we’ll turn the broader strategies from the morning into a plan that actually makes sense for your business.

You’ll leave with greater clarity around where to focus, specific strategies to increase your revenue, and a concrete plan to build momentum toward your 2027 goals.

TENTATIVE SCHEDULE

12:00 PM — Private Lunch + Networking

1:00 PM — Introductions + Business Snapshot

1:30 PM — 2027 Revenue Planning

2:30 PM — Hot Seat Sessions

3:30 PM — Breakout Discussions

CHOOSE YOUR EXPERIENCE

RESERVE YOUR SPOT

Join us on February 16 for a full day designed to help you gain traction, sell more of your art, and build a stronger business in 2027.

Come for the morning Artist Business Salon to explore new ways to grow your audience, expand your sales channels, and create more opportunities for your work. Or stay for the afternoon Strategy Mastermind, where we’ll take those ideas and apply them directly to your business, your numbers, your ideal customer, and your goals.

Choose the experience that’s right for you, or join us for the full day and leave with both the big-picture strategy and a personalized plan for moving your business forward.

Bespoke commissions

Connecting you with the perfect artist for your vision.

Artist Collective

A handpicked roster of exceptional emerging and mid-career talent.

Curated collections

Discover seasonal exhibitions shaped for the modern collector.

Trade Program

Early access and exclusive opportunities for design professionals.